Innovative and data-driven with 6+ years of expertise in scaling online presence, executing high-impact campaigns, and leveraging analytics to drive strategic decision-making.
Professional Experience
Enablement Manager at Annalect | 2025 — Present
As the driving force behind Omni, Omnicom’s open operating system, Annalect seamlessly connects data, technology, and strategy to deliver measurable marketing impact. As a Manager on the Enablement team at Annalect, I drive the adoption and growth of Generative AI solutions, working across teams to integrate advanced marketing technologies into business workflows. My role spans developing go-to-market strategies, managing user communications, creating L&D content, and conducting research to enhance user experiences.
Beyond enablement strategy, I manage a thriving community of 35,000+ users, where I share updates, answer questions, and build meaningful engagement. I also curate newsletters that highlight what’s new on our platform, helping users stay informed, inspired, and connected.
Digital Marketing Specialist at MediGold (Trinity Health) | 2022 — 2025
As the Digital Marketing Specialist, I drive brand awareness and lead generation through digital channels. I support the day-to-day management of Medigold’s online presence. I create content and maintain updates for MediGold's external website and sub-sites. Moreover, I monitor, and engage in consumer dialogues via social media on Sprout Social. Collaborating closely with the sales team, I facilitate the seamless import of leads into Salesforce. Additionally, I create informative email newsletters for internal colleagues and providers, fostering effective communication and engagement.
Marketing & Communications Associate at National Veterans Memorial & Museum | 2021 — 2022
During my time at the National Veterans Memorial & Museum (NVMM) I was editing, and creating pages on WordPress. Created content including writing and sourcing images, and contribute to content calendar. I was helping with media efforts in marketing the museum locally and creating short video clips to display what NVMM has to offer. In addition, I would provide in-house photography for events or for social media.